Since the past, Caltagirone was for centuries the cradle of ceramic industry in Sicily. Sicilians, Greeks, Romans, Arabs and Spaniards have made a series of technical knowledge and artistic witness, now showed in the local Regional Museum of Ceramics, so will greatly enrich the production of Caltagirone in different centuries, forms and decorations that no center ceramic Italy can boast.

Today, more than 150 companies operating in Caltagirone. While this means the artisanal flourishing ceramics, because of domestic demand made mainly from domestic tourism, on the other causes the collapse of innovative capacity and creativity of many craftsmen, forced to chase the requests coming from a market of imported products from Asian countries.

To safeguard the production royalties that have enabled this city to maintain over time its own identity, arose "Terra & Colori" on stimulation of some craftsmen, who found in the Province of Catania, in the municipality of Caltagirone and the Consortium ASI Industrial Development of Caltagirone, the right partners in order to promote better production of craft ceramic sector of the Caltagirone area in order to stimulate and develop the production of high technical content and artistic, which many craftsmen are able to express